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Sharing Expertise, Driving Growth

Helping B2B & B2C companies grow their sales & Revenue

A Sales and Distribution performance improvement consultancy

Who We Are

OUR STORY

At SFR, our story began with a passion for helping businesses succeed. Our founder saw a need for personalized, results-driven sales and distribution consulting services, and set out to create a firm that would meet that need. Today, we continue to uphold that same passion and commitment to excellence.

OUR APPROACH

At SFR, we believe that collaboration is key to success. We work closely with our clients to understand their challenges and goals, and develop solutions that are tailored to their unique needs. Our approach is transparent, results-driven, and designed to help businesses thrive.

OUR SERVICES

We offer a wide range of services at SFR, including sales strategy development, sales process optimization, operating model and sales structure, Distribution and Channel expansion, sales force automation (SFA) and many more. Browse our services to learn more about what we offer.

Are these sales challenges hindering your revenue growth?

Fluctuating market conditions, economic uncertainties, and evolving consumer preferences pose challenges for businesses in maintaining stability and predicting future trends. Intense competition from global and local players requires businesses to constantly innovate, differentiate, and stay ahead to retain market share and relevance.

Ineffective Sales Strategies

Lack of well-defined and targeted sales strategies to effectively reach and convert prospects.

Inefficient Sales Process

Manual or outdated sales processes that result in delays, errors, and inefficiencies.

High Customer Churn

High customer churn rates due to inadequate post-sales support or dissatisfaction with products/services

Stagnant Sales Growth

Means sales aren't growing as they should, signaling it's time to shake things up and find new ways to boost revenue.

Ineffective Sales Strategies

Lack of well-defined and targeted sales strategies to effectively reach and convert prospects.

Inefficient Sales Process

Manual or outdated sales processes that result in delays, errors, and inefficiencies.

High Customer Churn

High customer churn rates due to inadequate post-sales support or dissatisfaction with products/services

Stagnant Sales Growth

Means sales aren't growing as they should, signaling it's time to shake things up and find new ways to boost revenue.

Lack of Distribution and Channel Optimization

Results in missed opportunities to reach customers effectively, impacting sales and revenue growth.

Outdated Operating Model and Structure

This can create bottlenecks and inefficiencies, hampering scalability and hindering revenue growth potential.

Lack of Sales Enablement Tools

Insufficient access to technology and tools that empower sales teams to perform at their best cause decline in overall sales.

Inadequate Performance Measurement

Inadequate performance measurement leaves businesses in the dark about what's working and what's not, hindering their ability to maximize revenue.

Lack of Distribution and Channel Optimization

Results in missed opportunities to reach customers effectively, impacting sales and revenue growth.

Outdated Operating Model and Structure

This can create bottlenecks and inefficiencies, hampering scalability and hindering revenue growth potential.

Lack of Sales Enablement Tools

Insufficient access to technology and tools that empower sales teams to perform at their best cause decline in overall sales.

Inadequate Performance Measurement

Inadequate performance measurement leaves businesses in the dark about what's working and what's not, hindering their ability to maximize revenue.

Lack of Sales Team Motivation

When sales teams lack motivation, they may struggle to perform at their best, resulting in decreased productivity, lower sales numbers, and ultimately, hindered revenue growth.

Insufficient Sales Support

Inadequate support from sales operations, marketing, or customer service teams to address sales team needs and challenges.

Limited Product Knowledge

Sales teams lacking deep understanding of products and services, resulting in ineffective communication with prospects.

Misalignment between Sales Marketing Function

Lack of collaboration and alignment between sales, marketing, and other departments, hindering cohesive customer engagement.

Lack of Sales Team Motivation

When sales teams lack motivation, they may struggle to perform at their best, resulting in decreased productivity, lower sales numbers, and ultimately, hindered revenue growth.

Insufficient Sales Support

Inadequate support from sales operations, marketing, or customer service teams to address sales team needs and challenges.

Limited Product Knowledge

Sales teams lacking deep understanding of products and services, resulting in ineffective communication with prospects.

Misalignment between Sales Marketing Function

Lack of collaboration and alignment between sales, marketing, and other departments, hindering cohesive customer engagement.

Four Pillar Approach to Success

Strategy

Structure

People

Process

How We Work

We Can Take Your Business to the Next Level.

If you are ready to grow your Sales and Revenues, these four pillars are essential to your success

We Can Take Your Business To The Next Level
What We Offer

Our Services

We are B2B / B2C sales and distribution performance improvement consultancy.  We help businesses and start-ups to grow their sales, revenue and improve performance metrics.

Get In Touch

Are You Ready to Grow Your Sales & revenue?

Let's connect to understand how we can help you.